Circuit of the Americas

Using volumetric capture, we transformed guests into the stars of their own personal films, placing them on the iconic Circuit of the Americas track. They could instantly share their cinematic takeaway on social media, making them the hero of their own racing story.

Concept/ Styleframes

Model race cars on a miniature race track at the Circuit of the Americas, with a large sign displaying the event's name.
A display at the Circuit of the Americas featuring a mannequin wearing a pink T-shirt with a lightning bolt symbol, with checkered flags, a Christmas wreath with a bow, and the Circuit of the Americas logo in the background.
A person in a red plaid shirt walking on a miniature race track at an amusement park, with wind turbines and an American flags-themed canopy in the background, promoting the Circuit of the Americas.
The image depicts a racing event at the Circuit of the Americas with a yellow race car on a track, a person standing next to the car, and another car blurred in motion. There are colorful confetti and a large digital screen displaying the circuit logo in the background.

Layout/Camera

Credits:

Lead design
CG layout
Camera

Dark room filled with multiple rows of computer servers with blue lights and green indicator lights.