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UI/UX | MOTION | DESIGN | DIRECTION |

UI/UX | MOTION | DESIGN | DIRECTION |

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Creative Director & Designer bridging the gap between artistic vision and interactive execution. I lead projects from raw concept to high-fidelity delivery, blending art direction, UI/UX, and motion design to transform big ideas into immersive, functional user journeys.

A collection of projects over 15+ years as lead designer, art director, motion designer and creative director.

Latest Work

A circular illuminated gold logo with a stylized letter 'G' in the center, mounted on a lush green wall composed of various types of plants.

Givaudan | Chef’s Council VR Experience
An immersive culinary learning experience set on top of a rooftop with a view over London.

#uiux #vr #design #direction

Group of five women dressed in white sitting on a golden circular platform with a backdrop of a sunset and blue abstract shapes, surrounded by white flowers and a cup, in an artistic setting.

Zion Cemetery | Remembrance Experience
An award-winning interactive memorial to Tampa's erased African American cemetery.

#uiux #web #ar #vr #design #direction

A colorful, stylized cityscape model featuring various modern buildings, green parks, trees, and purple cloud-shaped icons, with construction cranes and bridges, all rendered in a vibrant, futuristic style.

T-Mobile ANS Solutions
Crafting a world for data-driven businesses.

#motiondesign #artdirection #direction

An indoor ice hockey rink filled with spectators, with advertising boards around the ice, displaying messages such as 'service now' and 'PUT AI TO WORK FOR PEOPLE'. The rink has hockey goals, face-off circles, and various training equipment arranged on the ice.

ServiceNow NHL Shot Challenge
NHL fans get placed as athletes in a speed run challenge game and get to face off against the goalie in their cinematic.

#artdirection #motion #XR #layout

Orange background with a stylized illustration of a person warning an orange rubber duck, with text indicating a phone call from an ISN team member.

ISN RAVs
Developing a visual identity for a customer service industry leader.

#motiondesign #direction

A row of black server racks with blue edges, filled with blinking green and white indicator lights.

IBM Z Power of 10
Interactive experience for a modular and powerful server.

#web #ar #uiux #animation

A military tiltrotor aircraft inside a dark hangar with bright lights on each side.

Bell V280 Capabilities
Key art highlighting the engineering of some of the most powerful military tools.

#direction #artdirection #layout

A glass bottle filled with dark liquid and a decorative gold tree-shaped ornament inside.

D’USSÉ The Set ft Hit-Boy AR
Interactive Music & AR Campaign

#artdirection #animation #ar

A shiny silver football helmet with a faceguard, set against a blue background.

Visa x NFL Bobblehead AR
Key art for mobile digital collectible.

#artdirection #uiux #motion

A person standing on a stage in front of a large crowd at a basketball event, with cheerleaders and a digital screen displaying event branding in the background.

Invesco QQQ Innovation Arena
Shoot baskets in front of a real-time virtual crowd.

#xr #artdirection #direction #motion

An outdoor event set in a forest features a giant Skype logo with the word "WOW" and a cloud labeled "selseforce" above a wooden slide with large butterfly decorations. People are gathered around, some sitting and some standing, watching the display.

Salesforce Fashion Show
Star in your own Salesforce fashion show.

#artdirection #XR #layout #uiux

Toyota accessories augmented reality app. ui ux, video, design

Toyota Accessories AR App
A new sales tool for Toyota and potential clients.

#artdirection #layout

A woman dressed in traditional Mexican Day of the Dead attire with face paint resembling a sugar skull, decorated with flowers and jewelry, surrounded by vibrant decorations and a bottle of beer.

Modelo Dia de Los Muertos AR World
An amazing display of culture using immersive technology.

#direction #ar #artdirection #design #motion

Futuristic digital cityscape with glowing blue skyscrapers, circular holographic structures, and a starry night sky.

AT&T Recruitment VR Hub
Explore the opportunities and careers AT&T offers.

#artdirection #motion #vr

A man playing basketball on a surreal, floating blue pathway high above the clouds with mountain peaks visible in the background, leading through large white rings into a distant tunnel.

AT&T Playmaker Arcade
Run down the track as yourself or an NBA mascot while dodging the 5G defense.

#artdirection #motion #layout #uiux

A white mannequin with a raised arm observing a digital screen displaying mountain landscapes and a bird in flight.

Princess Cruiselines: Eagle Quest Alaska
Soar above the Alaskan landscape as you control a bald eagle with your body, using camera tracking tech.

#xr #direction #layout

Black and white digital illustration of multiple tall office buildings with windows, including logos of PAL and BB&T, forming a cityscape.

Opal Properties
A portfolio of unique properties.

#design #illustration #print

A washing machine overflowing with water, with a person in a wetsuit holding a surfboard standing inside it, and a large metallic object with blue speakers inside the machine.

Midea Ride the Wave AR
Experience the most efficient washing machine.

#ar #animation #artdirection #uiux

Illustration of diverse people working with digital devices and virtual reality headsets, depicted in a futuristic, tech-inspired art style with blue and yellow tones.

Angelo State University: STEM Heroes
Explore how STEM skills can save the day.

#xr #direction #design #motion

A digital scene depicting a futuristic insect battle on a lunar landscape, featuring flying and ground insects with neon highlights, laser weapons, and a space-themed background with planets and moons.

Angelo State University: Cybersecurity Command Center VR
Battle and defend the network against cyber threats.

#vr #direction #motion

Promotional image for FC Dallas soccer team featuring three players in red jerseys, one in the center celebrating, set against a patriotic red and blue background with stars and stripes, with text 'New Era' and 'Launch AR'.

FC Dallas AR Mural
UI/UX design and marketing collateral for a mobile augmented reality experience for FC Dallas.

#2D #3D #branding #artdirection #uiux

Four intricate doors with geometric and art deco-inspired gold patterns, each featuring a different stylized eye in the center, set against a black background.

Alcon: Optometrist Gala
Art Deco-inspired motion graphics, user interfaces, and event print materials.

#ai #motion #artdirection #uiux

Augmented reality app displaying a cookie with white icing and brown filling, with a cheerful cartoon character in the corner. Background shows shelves of snack items like Fudge Stripe cookies.

Keebler Cookies: Minions & Superman AR
Hunt for the cookies around you in this AR mobile experience.

#ar #direction #animation

A computer-generated image of a baby with closed eyes lying on its side, with a circular health indicator surrounding the baby's head. The indicator shows heart icons and a gauge with green, yellow, and red sections, suggesting health or heartbeat metrics.

American Heart Association VR
Save a life and get your groove on to the beat of the game.

#direction #vr

Digital illustration of a person wearing a virtual reality headset with floating tech icons, game controllers, and 3D shapes around them against a purple background.

DevHouse Studio
Branding to conquer new frontiers in gaming.

#direction #uiux #design

Colorful, glowing, wavy neon lines in various colors including purple, blue, green, and pink on a dark background, creating an abstract, futuristic pattern.

Perot Museum: Artifax App
An interactive AR companion app designed to let museum visitors uncover and explore buried fossils.

#artdirection #motion #uiux #ar

Digital illustration of three people on a blue background with the text 'Getaways by Southwest' and a heart icon. The person on the left is wearing sunglasses, a blue shirt with a leaf pattern, yellow shorts, and white shoes. The person in the middle is wearing a large sun hat, a pink jacket, white top, and purple sandals. The person on the right is wearing a turquoise hat, turquoise jacket, blue pants, and yellow shoes, giving a thumbs-up. A set of car keys is floating above them.

Getaways by Southwest Airlines
Move your body to catch the prizes for your next trip!

#xr #direction #design #motion

Red background with the word 'MATADOR!' repeated multiple times in white text. In the center, there is a realistic animated hand making a peace sign.

California State University, Northridge
An immersive web experience mapping alumni career paths.

#direction #uxui #motion

Tools and equipment for construction or maintenance work including a leveling rod, a tape measure, a screwdriver, a tablet displaying a digital level, and other tools scattered on a floor in a garage or workshop with blue and white walls and a closed garage door.

Ideal Industries: Virtual Electrical Training
Designing an interactive, hands-on VR curriculum for electricians.

#xr #direction #design #motion

A large, modern building with white walls and blue decorative panels, surrounded by parking lots, trees, and light poles. Hills in the background and the sun setting on the right side.

Fuel Cell Energy Process
An interactive web experience into the CO2 process.

#motiondesign #direction

Close-up of a logo with large white letters spelling "LMD" on a black background.

Motion Design
Leading visual design, animation systems, and interactive logic.

#motiondesign #direction

A person standing in front of three different abstract digital interfaces or holograms, each with glowing geometric shapes, showcasing a progression of technology or user interaction.

Design
Crafting immersive digital ecosystems, functional wireframes, and high-fidelity design systems.

#uiux #artdirection #spatialdesign #branding

View More Projects

  • People standing in front of a large illuminated sign with the Lyod air-aoke advertisement at night, and a Ferris wheel in the background.

    Lysol: Air-Aoke XR

    Making the invisible visible through real-time, interactive germ simulation.

    View Project
  • An indoor display showing the Texas Tech University logo and branding. There are flags with the Texas Tech logo hanging from the ceiling. The display features a large curved screen with various images of students and sports, and has three podiums with objects including a football and clothing with the university logo. The setting has a modern, professional look with a wooden floor and illuminated hexagon patterns.

    Texas Tech VR Hub

    Designing a high-fidelity, spatial portal to centralize campus engagement.

    View Project
  • walgreens

    Walgreens: Relaxation Booth VR

    Step into peaceful scenes meant to relax your senses.

    View Project
  • Abstract digital artwork with pastel colors, pink, blue, yellow, and purple, featuring geometric shapes, clouds, and neon light effects.

    Coca-Cola Dreamland

    Concepts for a music festival.

    View Project
  • Two people standing in separate futuristic circular digital environments with glowing blue geometric shapes and patterns.

    Spatial Scenes

    Visualizing the different virtual spaces a user can enter.

    View Project
  • An illustrated rooftop view of a modern building with a blue rooftop pool area, red outdoor chairs, and a large red umbrella, with palm tree leaves partially visible in the foreground.

    Mastercard x American Airlines: Mini-golf VR

    Environments created for the most traveled locations.

    View Project
  • A decorative geometric artwork featuring four stylized, intricately designed eyes with gold accents and black backgrounds, inspired by Art Deco style.

    Alcon: Optometrist Gala

    Art Deco-inspired motion graphics, user interfaces, and event print materials.

    Click Here
  • Close-up of a modern, metallic, crescent-shaped object with glass-like sides, set against a black background.

    Reality Apps

    Branding for an immersive based developer studio.

    View Project
  • Mobile phone displaying a sign-up/login screen for a product called PRODUCTIO, featuring a piggy bank icon with a dollar sign, a welcome message, email and password fields, a log in button, and a sign-up link, with footer text about rights reservation.

    Productio: FinTech

    Streamlined user experience and interface for digital money management.

    View Project
  • A black background with red wavy lines and the word "VVOZ" in the center, with the 'O' stylized as a circle with wavy lines and a small red Wi-Fi signal above it.

    VVOZ

    Brand identity and product design for an AI voice-recognition tool.

    View Project
  • Three men modeling collared shirts, standing against plain backgrounds. The man on the left wears a black polo shirt with 'VEDANA' and a website printed on it. The middle man wears a white polo shirt with black accents on the collar and sleeves, and trousers. The man on the right, shown from the side, wears a black polo shirt with 'VEDANA' and a graphic design on the back.

    Vedana

    Premium pickleball apparel and sportswear label.

    View Project
  • A digital sci-fi illustration depicting a futuristic tunnel with concentric circles, lines, and data points converging at a bright central point, creating a sense of motion and depth.

    Kest

    Developing the visual tone and narrative pacing for a main title sequence.

    View Project
  • Abstract digital illustration of a stylized human heart, orange in color, with a smooth, minimalist design, surrounded by concentric glowing hexagons on an orange background.

    ISN: RAVs

    Crafting the narrative architecture, storyboards, and aesthetic direction for a corporate launch campaign.

    View Project
  • A children's book titled "The Golden Crayon" featuring colorful cartoon illustrations of three smiling crayons wearing crowns, lying on a white surface.

    Storybooks

    A collection of books illustrated by me.

    View Project
  • A stylized graphic of a woman with blue skin and long black hair, wearing a white dress, holding a yellow taco with blue sauce, surrounded by a circular Mexican-inspired design with red, green, and black elements, and the Mexican flag at the bottom.

    How Dare You! Network

    Crafting a defiant and cohesive visual ecosystem for a new independent podcast network.

    Click Here
  • Black and white illustration of skyscrapers with the word 'OPAL' on the building, viewed from below.

    Opal Properties

    Establishing a sophisticated visual identity and premium aesthetic direction for an upscale property portfolio.

    View Project
  • Animated image of a Connect Four game on a basketball court, with a basketball heading towards the game board. The scoreboard shows the home team leading 15 to 16, with 17 seconds remaining on the clock.

    State Farm: Cole's Connection

    Leading the art direction, asset execution, and motion system for a gamified brand activation designed to drive user engagement.

    View Project
  • Graphic showing growth statistics for 2013 with yellow and gray text, including a large number indicating more than 550 million, and a 38% increase.

    Ernst & Young: Year-End Performance

    Designing and animating a high-energy kinetic typography film to visualize key corporate milestones and data.

    View Project
  • Circuit of the Americas

    Circuit of the Americas

    Animatic production, spatial layout, and style frame design for an immersive cinematic experience featuring 3D-scanned user integration.

    View Project
  • Illustration of a campgrounds with a wooden cabin, mountains in the background, and a sign that reads 'Camp Awesome'

    Bonfire: Seamless Cabin Bookings

    Simplifying vacation planning through charming animation and fluid motion design.

    View Project
  • A red grid with four icons: a mountain and sun picture, a safe, a toothbrush, and a smartphone.

    Propelio: Real estate App

    Consolidating leads and market analysis into a single, intuitive tool for real estate agents.

    View Project
  • bankofamerica

    Bank of America AR Mural: Every Goal Matters

    Turning a Philadelphia bank branch into an interactive celebration of Team USA Soccer.

    View Project

Got a project that needs direction, design, or motion? I'd love to hear about it.

Hi, I’m Armando and over the last 15 years I’ve partnered with global brands to bring stories to life across screens of every shape and size—from cinematic films to interactive apps.

armando@lmdcreative.studio