Purposeful motion. Immersive Interactivity. Elevated UX.
Motion
Bringing form, function, and feeling to screens of all sizes through a comprehensive mastery of motion design. This reel showcases my work as a Lead Motion Designer/Director, partnering with global agencies and forward-thinking brands to transform complex ideas into kinetic experiences.
T-Mobile 5G Solutions
I led the creative direction and crafted the motion design to develop the launch for T-Mobile’s new corporate 5G service tiers and capabilities.
Zion Cemetery
Utilizing motion for Web, AR, and VR we told the buried story of a cemetery in Florida carrying the souls of a community impacted to this day.
Southwest Airlines: Flexible Getaways
I directed the motion design system for the UI, backgrounds, and character animations for Southwest’s touchless Kinect game, creating responsive character rigs that translated real-time physical gestures into fluid gameplay.
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Givaudan VR: UI Motion System
I developed the UI motion system for the Givaudan VR platform, creating a fluid behavioral framework for spatial computing. By designing responsive micro-interactions and seamless layout transitions, the system transforms complex flavor profiling data into an elegant, intuitive virtual experience.
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Toyota: Accessories AR App
I led the creative direction for a specialized Tacoma sales platform, focusing on a motion-driven user experience that allows customers to see their vehicle’s potential in real-time. The result is a seamless, high-energy tool that elevates the dealership experience.
Visual Matrix
Defining the kinetic signature. As Lead Motion Designer, I architected the visual tone and motion language for the Visual Matrix product suite. This project focused on creating a seamless, high-end animation system that translates complex hospitality data into an intuitive and sophisticated user experience.
Volkswagen x US Team Soccer AR
I led the motion design and direction for the Volkswagen ID.4 vehicle national tour WebAR experience that animated static player illustrations directly off multiple custom-wrapped vehicles.
Ernst & Young: Year-End Performance
I designed and animated a high-energy kinetic typography film for EY's annual review. By pairing bold layouts with fast-paced motion, I turned complex corporate data and major milestones into an engaging, clear visual story for executive teams.
Bonfire: Campsite Management App
I led the end-to-end creative process for the Bonfire brand film, blending traditional hand-drawn techniques with modern motion design. This mixed-media approach captures the organic spirit of the outdoors while showcasing the streamlined utility of the campsite management platform.
Perot Museum: Whynauts Web Series Intro
A seven-episode motion exploration featuring custom main titles and recurring animated segments. Designed to modernize the museum's digital outreach through high-fidelity, youth-focused kinetic storytelling.
Bank of America x FIFA 2026 USA AR Mural
As Art Director and Lead Animator, I shaped the creative vision and motion language to translate a static mural into an engaging AR experience. The final piece seamlessly blended public art, soccer culture, and augmented reality for Bank of America and Team USA.
Amazon Driver Safety Training VR
Designed and executed a scalable VR motion design system, implementing spatial UX principles to deliver interactive, instructional content that trains personnel on mitigating complex on-the-road driving hazards.
Financial Executives International Invitational
I transformed a conceptual script into a high-caliber motion narrative for Financial Executives International, designed to articulate FEI’s legacy as an industry pioneer. This explainer leverages a sophisticated visual language to showcase their unique role in architecting global success stories.
TailLight: Loyalty
I led the art direction and 3D animation for TailLight’s loyalty platform, creating a sophisticated visual narrative that translates customer retention into a premium digital experience. This project explores the intersection of 3D motion and user-centric branding.
Bell Helicopter VR
A deep dive into the future of military aviation, utilizing immersive VR to explore the speed and technical superiority of Bell’s premier tilt-rotor platform.
ExxonMobile: Datagrams
Developed a motion-driven explainer based on existing agency storyboards, mapping the trajectory of global renewable energy and future infrastructure.
North Texas Food Bank Rebrand Motion Toolkit
In collaboration with NTFB, I developed a kinetic identity system designed to breathe life into their updated branding. By translating their core values into motion, this project transforms a legacy of service into a vibrant, future-facing visual narrative.
Ford 360 Co-pilot VR
An immersive deep-dive into the intersection of automotive design and daily life, rendered through a high-fidelity VR lens to visualize the future of the driving experience.
Mobile Inspection Explainer
Developed tailored illustrations, storyboards, and motion graphics to elegantly showcase the streamlined architecture and user-centric design of a modern management solution.
Core24 Motion Toolkit
Conceptualized and animated a comprehensive motion graphics toolkit—including main titles, lower-thirds, and dynamic transitions—to ensure absolute visual continuity and elevate production value across multi-platform initiatives.
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![People standing in front of a large illuminated sign with the Lyod air-aoke advertisement at night, and a Ferris wheel in the background.]()
Lysol: Air-Aoke XR
Making the invisible visible through real-time, interactive germ simulation.
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![An indoor display showing the Texas Tech University logo and branding. There are flags with the Texas Tech logo hanging from the ceiling. The display features a large curved screen with various images of students and sports, and has three podiums with objects including a football and clothing with the university logo. The setting has a modern, professional look with a wooden floor and illuminated hexagon patterns.]()
Texas Tech VR Hub
Designing a high-fidelity, spatial portal to centralize campus engagement.
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![walgreens]()
Walgreens: Relaxation Booth VR
Step into peaceful scenes meant to relax your senses.
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![Abstract digital artwork with pastel colors, pink, blue, yellow, and purple, featuring geometric shapes, clouds, and neon light effects.]()
Coca-Cola Dreamland
Concepts for a music festival.
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![Two people standing in separate futuristic circular digital environments with glowing blue geometric shapes and patterns.]()
Spatial Scenes
Visualizing the different virtual spaces a user can enter.
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![An illustrated rooftop view of a modern building with a blue rooftop pool area, red outdoor chairs, and a large red umbrella, with palm tree leaves partially visible in the foreground.]()
Mastercard x American Airlines: Mini-golf VR
Environments created for the most traveled locations.
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![A decorative geometric artwork featuring four stylized, intricately designed eyes with gold accents and black backgrounds, inspired by Art Deco style.]()
Alcon: Optometrist Gala
Art Deco-inspired motion graphics, user interfaces, and event print materials.
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![Close-up of a modern, metallic, crescent-shaped object with glass-like sides, set against a black background.]()
Reality Apps
Branding for an immersive based developer studio.
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![Mobile phone displaying a sign-up/login screen for a product called PRODUCTIO, featuring a piggy bank icon with a dollar sign, a welcome message, email and password fields, a log in button, and a sign-up link, with footer text about rights reservation.]()
Productio: FinTech
Streamlined user experience and interface for digital money management.
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![A black background with red wavy lines and the word "VVOZ" in the center, with the 'O' stylized as a circle with wavy lines and a small red Wi-Fi signal above it.]()
VVOZ
Brand identity and product design for an AI voice-recognition tool.
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![Three men modeling collared shirts, standing against plain backgrounds. The man on the left wears a black polo shirt with 'VEDANA' and a website printed on it. The middle man wears a white polo shirt with black accents on the collar and sleeves, and trousers. The man on the right, shown from the side, wears a black polo shirt with 'VEDANA' and a graphic design on the back.]()
Vedana
Premium pickleball apparel and sportswear label.
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![A digital sci-fi illustration depicting a futuristic tunnel with concentric circles, lines, and data points converging at a bright central point, creating a sense of motion and depth.]()
Kest
Developing the visual tone and narrative pacing for a main title sequence.
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![Abstract digital illustration of a stylized human heart, orange in color, with a smooth, minimalist design, surrounded by concentric glowing hexagons on an orange background.]()
ISN: RAVs
Crafting the narrative architecture, storyboards, and aesthetic direction for a corporate launch campaign.
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![A children's book titled "The Golden Crayon" featuring colorful cartoon illustrations of three smiling crayons wearing crowns, lying on a white surface.]()
Storybooks
A collection of books illustrated by me.
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![A stylized graphic of a woman with blue skin and long black hair, wearing a white dress, holding a yellow taco with blue sauce, surrounded by a circular Mexican-inspired design with red, green, and black elements, and the Mexican flag at the bottom.]()
How Dare You! Network
Crafting a defiant and cohesive visual ecosystem for a new independent podcast network.
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![Black and white illustration of skyscrapers with the word 'OPAL' on the building, viewed from below.]()
Opal Properties
Establishing a sophisticated visual identity and premium aesthetic direction for an upscale property portfolio.
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![Animated image of a Connect Four game on a basketball court, with a basketball heading towards the game board. The scoreboard shows the home team leading 15 to 16, with 17 seconds remaining on the clock.]()
State Farm: Cole's Connection
Leading the art direction, asset execution, and motion system for a gamified brand activation designed to drive user engagement.
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![Circuit of the Americas]()
Circuit of the Americas
Animatic production, spatial layout, and style frame design for an immersive cinematic experience featuring 3D-scanned user integration.
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![A red grid with four icons: a mountain and sun picture, a safe, a toothbrush, and a smartphone.]()
Propelio: Real estate App
Consolidating leads and market analysis into a single, intuitive tool for real estate agents.
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![A military helicopter flying through a smoky, orange-brown sky with dashed and solid arrows indicating its flight path.]()
Bell Helicopter AR
Interactive AR product demo and capability showcase.
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![A shiny, metallic football helmet with a faceguard against a blue background.]()
Visa x NFL: Join the Team
Art direction and UX strategy for an immersive augmented reality campaign that seamlessly integrates fans into their favorite NFL roster.
Got a project that needs direction, design, or motion? I'd love to hear about it.
Hi, I’m Armando and over the last 15 years I’ve partnered with global brands to bring stories to life across screens of every shape and size—from cinematic films to interactive apps.