I design worlds you can step into.
Hi, I'm Armando Loredo — a creative director and designer based in Dallas, Texas.
For the past 15+ years I've led projects from raw concept to high-fidelity delivery, blending art direction, UI/UX, and motion design into immersive, functional experiences. My specialty lives in the space most designers avoid: interfaces that exist in three dimensions. VR environments where typography has to be legible at a distance. AR experiences anchored to real streets and stadiums. Motion systems that guide a user through a world instead of across a screen.
That work has taken shape for some of the world's biggest brands — T-Mobile, IBM, Visa, Salesforce, ServiceNow, AT&T, Coca-Cola, Mastercard, State Farm, Bank of America, Southwest Airlines — and for stories that matter well beyond marketing, like the award-winning Zion Cemetery Remembrance Experience, an interactive memorial to Tampa's erased African American cemetery.
I'm most useful at the intersection — the person who can sketch the concept, define the visual language, design the interface, and animate how it all moves. On any given project I might be building spatial layouts and floor plans, directing style frames, designing UI motion systems, or leading a team of designers and 3D artists through production. I care about craft at every altitude: the big narrative idea and the 12-pixel detail.
How I work.
When I’m not designing virtual spaces, I doodle and illustrate children’s books—a reminder that every impactful experience starts with a simple narrative. The rest of my time is invested in family, staying sharp through health and wellness, and chasing down new perspectives that challenge how I create.
Beyond the work.
#CreativeDirection
#ArtDirection
#ArtificialIntelligence
#MotionDesign
#UX/UI
#UIMotionSystems
#Experiential
#SpatialComputing
#EnvironmentDesign
#LookDevelopment
#Previsualization
#Illustration
Got a project that needs direction, design, or motion? I'd love to hear about it.
Hi, I’m Armando and over the last 15 years I’ve partnered with global brands to bring stories to life across screens of every shape and size—from cinematic films to interactive apps.