Bank of America AR Mural: Every Goal Matters

As Creative Director, Art Director, and Animator, I created this interactive AR experience for a Philadelphia Bank of America branch. Partnering with Team USA Soccer, I transformed the building's facade into a dynamic digital activation to drive local fan engagement.

Style & Exploration

 

I developed and presented multiple design directions, exploring different balances of stylized character illustration, geometric complexity, and typography to find the perfect look for the branch.

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WebAR User Flow

 

I designed the step-by-step WebAR flow to smoothly transition physical branch visitors into digital interactions, optimizing the UX from the initial QR scan and camera access prompts to the final photo-capture CTA.

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Animation Iterations & GLB File Format

 

I animated the spatial environment to burst to life, directing the geometric particles and player assets to float dynamically in AR space. To achieve smooth playback in WebAR the animation and textures needed to be optimized into a GLB file.

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