ISN RAVs Rebrand

We created a minimal motion design system, strategically combining 3D with messaging to guide the user's attention and highlight key information.

Visual Motion Identity

To launch a modern appeal, we crafted a visual identity that reimagines the brand through a minimal and abstract 3D aesthetic.

Concept

Minimalist graphic with gears and the text 'safe and sustainable operations' in orange.
A digital illustration of a network map with interconnected orange buildings and white pathways, emphasizing a framework for maintaining safe and sustainable operations.

Styleframes are a valuable tool for exploring and defining a project's overall motion and aesthetic. By capturing a single moment that resonates with the audience and the brand, I can create a visual that helps effectively guide the project's direction.

Diagram illustrating a framework for maintaining safe and sustainable operations, including icons representing health and safety programs, safety warnings, and safety gear.

The Hexagon

I designed a world centered around the hexagon, a geometric form that acts as the leading force behind the piece. The hexagon's structure and symmetry became a metaphor for the elegant and robust solutions the company provides, making this visual identity a key component in addressing your needs.

A digital graphic with orange geometric shapes and the text 'Bridge the gap' centered in white.
Abstract digital graphic with orange hexagon shapes on an orange background.
Orange background with three hexagons and white text that reads 'health, safety, and environmental programs'.
A digital interface with an orange gradient background featuring a white hexagon button labeled "Submit" in the center.
Announcement for RAYS Plus presented on an orange background with floating hexagon and rectangular shapes.
Cover slide for a presentation introducing RAVS Plus, a health, safety, and environment program implementation assessment. The background is orange with floating hexagon shapes.
A graphic with an orange background featuring hexagon shapes and small floating objects, with white text that reads 'RAVS desktop review'.
A split screen showing two hexagons with icons and text; the left side has a white exclamation mark and the text 'Hiring Client requests RAVS Plus,' and the right side has a white envelope icon with the text 'Your company receives a letter.'
A digital illustration of a hand holding a smartphone, with white outline graphics surrounding it. The background is a gradient of orange shades. Text on the image reads: 'Next: Phone-call from an I SN Team Member'.
A minimalistic infographic with a white background, featuring an orange hexagon and the text 'ISN provides a summary' in orange letters.

Credits:

Lead designer
Motion designer

Next Project: T-Mobile

A digital rendering of a modern, multi-level office or conference space with pink, purple, and white color themes. The scene includes several people interacting, working at desks with computers, and walking around the open-plan areas. The space features stairs, various tables, chairs, and a large screen or monitor with colorful backlighting.