FC Dallas Team: UI/UX Design x Marketing Collateral

As Creative Director, I collaborated with my team and revamped the design and marketing for FC Dallas's mobile AR app. By using 3D scans of real players, we built an experience that was simple to use and connected with fans both in the stadium and at home.

A promotional graphic for FC Dallas featuring two soccer players in red jerseys celebrating. The graphic includes the FC Dallas logo, a QR code with a message to scan using a mobile device, and the text "Join the New Era" with a patriotic red, white,
Series of mobile app screens displaying promotional content for FC Dallas, including a countdown timer, team images, and augmented reality features with a player and team branding.
Screenshots of a mobile app for FC Dallas soccer team, featuring players in red jerseys, with instructions for joining the app, including toggling audio, taking photos, recording videos, and launching AR features.
Three smartphones displaying an augmented reality feature at a stadium entrance, with virtual soccer players and blue decorative elements overlaid on the real environment.
Three smartphone screens showing a promotional webpage for FC Dallas soccer team with players in red uniforms, promotional text, logo, and website URL.
A bus decorated with FC Dallas soccer team branding, featuring images of two players, phrases like "Join the New Era" and "Soccetour," and various logos and design elements in red, blue, and white.
Promotional graphic featuring three soccer players in red FC Dallas jerseys with the text 'New Era' and a button labeled 'Launch AR' in the center.

View More Projects

  • bankofamerica

    Bank of America AR Mural: Every Goal Matters

    Turning a Philadelphia bank branch into an interactive celebration of Team USA Soccer.

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  • An indoor display showing the Texas Tech University logo and branding. There are flags with the Texas Tech logo hanging from the ceiling. The display features a large curved screen with various images of students and sports, and has three podiums with objects including a football and clothing with the university logo. The setting has a modern, professional look with a wooden floor and illuminated hexagon patterns.

    Texas Tech VR Hub

    Designing a high-fidelity, spatial portal to centralize campus engagement.

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  • A large graphic banner at an outdoor sports event features female athletes wearing USA soccer jerseys with digital and illustrated artistic effects. Logos of Volkswagen and the USA Soccer team are visible. In the background, there are tents, a parking lot with cars, and a cloudy sky.

    Volkswagen x US Soccer AR

    Bringing a custom-wrapped EV to life through interactive stadium AR.

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  • People standing in front of a large illuminated sign with the Lyod air-aoke advertisement at night, and a Ferris wheel in the background.

    Lysol: Air-Aoke XR

    Making the invisible visible through real-time, interactive germ simulation.

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  • walgreens

    Walgreens: Relaxation Booth VR

    Step into peaceful scenes meant to relax your senses.

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  • Abstract digital artwork with pastel colors, pink, blue, yellow, and purple, featuring geometric shapes, clouds, and neon light effects.

    Coca-Cola Dreamland

    Concepts for a music festival.

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  • Two people standing in separate futuristic circular digital environments with glowing blue geometric shapes and patterns.

    Spatial Scenes

    Visualizing the different virtual spaces a user can enter.

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  • An illustrated rooftop view of a modern building with a blue rooftop pool area, red outdoor chairs, and a large red umbrella, with palm tree leaves partially visible in the foreground.

    Mastercard x American Airlines: Mini-golf VR

    Environments created for the most traveled locations.

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  • A decorative geometric artwork featuring four stylized, intricately designed eyes with gold accents and black backgrounds, inspired by Art Deco style.

    Alcon: Optometrist Gala

    Art Deco-inspired motion graphics, user interfaces, and event print materials.

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  • Close-up of a modern, metallic, crescent-shaped object with glass-like sides, set against a black background.

    Reality Apps

    Branding for an immersive based developer studio.

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  • Mobile phone displaying a sign-up/login screen for a product called PRODUCTIO, featuring a piggy bank icon with a dollar sign, a welcome message, email and password fields, a log in button, and a sign-up link, with footer text about rights reservation.

    Productio: FinTech

    Streamlined user experience and interface for digital money management.

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  • A black background with red wavy lines and the word "VVOZ" in the center, with the 'O' stylized as a circle with wavy lines and a small red Wi-Fi signal above it.

    VVOZ

    Brand identity and product design for an AI voice-recognition tool.

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  • Three men modeling collared shirts, standing against plain backgrounds. The man on the left wears a black polo shirt with 'VEDANA' and a website printed on it. The middle man wears a white polo shirt with black accents on the collar and sleeves, and trousers. The man on the right, shown from the side, wears a black polo shirt with 'VEDANA' and a graphic design on the back.

    Vedana

    Premium pickleball apparel and sportswear label.

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  • A digital sci-fi illustration depicting a futuristic tunnel with concentric circles, lines, and data points converging at a bright central point, creating a sense of motion and depth.

    Kest

    Developing the visual tone and narrative pacing for a main title sequence.

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  • Abstract digital illustration of a stylized human heart, orange in color, with a smooth, minimalist design, surrounded by concentric glowing hexagons on an orange background.

    ISN: RAVs

    Crafting the narrative architecture, storyboards, and aesthetic direction for a corporate launch campaign.

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  • A children's book titled "The Golden Crayon" featuring colorful cartoon illustrations of three smiling crayons wearing crowns, lying on a white surface.

    Storybooks

    A collection of books illustrated by me.

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  • A stylized graphic of a woman with blue skin and long black hair, wearing a white dress, holding a yellow taco with blue sauce, surrounded by a circular Mexican-inspired design with red, green, and black elements, and the Mexican flag at the bottom.

    How Dare You! Network

    Crafting a defiant and cohesive visual ecosystem for a new independent podcast network.

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  • Black and white illustration of skyscrapers with the word 'OPAL' on the building, viewed from below.

    Opal Properties

    Establishing a sophisticated visual identity and premium aesthetic direction for an upscale property portfolio.

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  • Animated image of a Connect Four game on a basketball court, with a basketball heading towards the game board. The scoreboard shows the home team leading 15 to 16, with 17 seconds remaining on the clock.

    State Farm: Cole's Connection

    Leading the art direction, asset execution, and motion system for a gamified brand activation designed to drive user engagement.

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  • Graphic showing growth statistics for 2013 with yellow and gray text, including a large number indicating more than 550 million, and a 38% increase.

    Ernst & Young: Year-End Performance

    Designing and animating a high-energy kinetic typography film to visualize key corporate milestones and data.

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  • Circuit of the Americas

    Circuit of the Americas

    Animatic production, spatial layout, and style frame design for an immersive cinematic experience featuring 3D-scanned user integration.

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  • Illustration of a campgrounds with a wooden cabin, mountains in the background, and a sign that reads 'Camp Awesome'

    Bonfire: Seamless Cabin Bookings

    Simplifying vacation planning through charming animation and fluid motion design.

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  • A red grid with four icons: a mountain and sun picture, a safe, a toothbrush, and a smartphone.

    Propelio: Real estate App

    Consolidating leads and market analysis into a single, intuitive tool for real estate agents.

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  • A military helicopter flying through a smoky, orange-brown sky with dashed and solid arrows indicating its flight path.

    Bell Helicopter AR

    Interactive AR product demo and capability showcase.

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  • A shiny, metallic football helmet with a faceguard against a blue background.

    Visa x NFL: Join the Team

    Art direction and UX strategy for an immersive augmented reality campaign that seamlessly integrates fans into their favorite NFL roster.

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