V-280 Military Aircraft Capabilities

With its groundbreaking vertical lift capability, the V-280 Valor redefines military aviation. We focused our approach on capturing the sheer ingenuity and technical sophistication of this machine, translating its power into a dynamic visual experience.

Visualizing the Vertical Lift

We delivered imagery for a promotional campaign that spanned both print and digital, amplified by immersive Web, VR, and AR experiments designed to captivate the audience.

Model of a military aircraft displayed on a platform with digital projection and lighting.
Close-up of a metallic spacecraft or rocket part with a sleek design, set against a dark background.

Art Direction

Front view of a futuristic aircraft with robotic drone components, set against a black background.

I used dramatic lighting to make the V280 feel more powerful. The combination of strong highlights and deep shadows gave the vehicle a sense of weight and authority, emphasizing its robust design.

A military helicopter with a dark gray body and the USA Army label, shown from the side, with tiltrotor wings extended.
A futuristic helicopter inside a dark hangar with bright openings on each side.
Military helicopter with soldiers around it, ejecting simulated missile or exhaust, on a gray background.
Multiple military helicopters parked on a runway with trees and a blue sky with clouds in the background.
A military helicopter flying over a desert landscape with a brown and orange terrain, with four labeled points of interest highlighted.
A model of a military aircraft with propellers on a digital display platform.
A futuristic helicopter on a virtual landing pad with illuminated markings, highlighted by soft lighting in a dark environment.

Directing the mission

To highlight the aircraft's versatility and competitive advantages, we produced a 9-minute video. My role involved storyboarding, visualizing the animatic, and designing the scene layouts and camera movements. Once the animatic received approval, I assigned shots to our team of animators for refinement. I then brought everything together, editing the final footage and adding motion design to effectively convey all the information the client needed.

A 3D computer-generated image of a futuristic spacecraft with an open canopy, displaying seated crew members, inside a high-tech hangar with a glowing blue geodesic dome ceiling and a grid-patterned floor

Taking flight in VR & AR

We extended the experience into VR and AR, creating an immersive, interactive environment where users could explore the intricate inner workings of the machine and see how each component works together.

360° VR

Augmented Reality

Screenshots of a mobile app interface displaying options for selecting military aircraft experiences, including a helicopter model and weapons systems, on a wooden table.

Credits:

Creative director
Art director
CG Layout
Lead UIUX designer
Lead Motion designer

Next Project: T-Mobile

A futuristic, multi-level digital workspace with holographic displays and green mountain-shaped structures, populated by translucent humanoid figures, with pink and purple lighting accents.