Midea: Ride the Wave AR

Midea transformed their washing machine into a fully interactive AR experience.

UI/UX

We kept the user flow simple, but implementation required careful management of the specific technical constraintsimposed by the native AR toolkits for iOS and Android.

Smartphone screens displaying augmented reality experiences involving washing machines and speakers, with water splashes and blue decorative elements.

Development

The water simulation required multiple iterations in order to meet the .gltf and .usdz file type requirements for augmented reality.

A top-loading washing machine with a closed lid and a circular control button on the top panel, against a gray background.

Development

We ensured the user would feel the raw power and high-tech benefits of the Midea machine by putting its intensity on full, dynamic display within the augmented environment.

A washing machine with water splashing out and augmented reality elements, promoting an AR experience called 'Ride the Wave' by Midea.

Credits:

Art Director
UI/UX Designer
FX Animator