Modelo Mural: AR World

We made a lasting impression with our Mural, we needed to bring it to life.

Creating the altar

When you launch Modelo AR World you find yourself in-front of a dedicated spread of food, culture, and memories. Candelabras, Marigolds, bread, and photographs of loved ones line the edges. At the top, the mural of a Catrina comes to life as her recipe book opens and the candles light up to bring the Modelo spirit of Dia de los Muertos alive.

Various outdoor advertisements and billboards for Modelo beer featuring a woman with face paint and traditional Mexican clothing.

Credits:

Art Director
Design lead
CG layout