T-Mobile: 5G Advanced Network Solutions

Partnering with Freshwata Agency, I creative directed and led the motion design for a stylized, high-tech animated 3D cityscape illustrating how data and Advanced Network Solutions power modern corporate infrastructure.

A stylized digital illustration of a pink wireless communication tower with multiple antennas standing on a pink and purple landscape with abstract green trees and hills, under a white sky.
A digital rendering of a futuristic cityscape featuring white buildings, green parks, bridges, and surrounding water. There are clouds, trees, a hot air balloon, and an airplane in the sky. A banner mentions T-Mobile Nationwide 5G.
An illustration of a futuristic factory or laboratory with various workstations, robots, workers, and equipment, featuring a color scheme of pink, white, and gray, with trucks outside for transportation.
A colorful, stylized map showing a cityscape with buildings, trees, roads, and vehicles in pastel colors. A legend indicates different mobile network types, including T-Mobile Public, Hybrid Mobile, and Private Mobile.

UI/UX

The experience was meant to help T-Mobile representatives be able to easily illustrate and navigate to the relevant information in their presentations. This was built as its own standalone app as we created UI consistent with their brand and with subtle dimension to fit into our world.

Two digital map markers with touch icons, one with a pink touch icon on a white and pink base, and the other with a white touch icon on a pink and green background, set in a colorful, stylized cityscape with trees, buildings, and stairs.
Screenshots of a futuristic industrial facility with sensors and smart meters, displaying a detailed 3D layout in bright colors such as pink, green, and blue, with various icons representing different technological components.
Screenshots of a digital interface showcasing smart city technology concepts including real-time surveillance, smart buildings, computer vision and inspection, and asset monitoring and management, with futuristic 3D models and icons.
Collage of digital illustrations depicting various aspects of industrial automation, autonomous vehicles, immersive AR/VR experiences, and smart infrastructure in a stylized, futuristic setting with pink, white, and green color schemes.
A sequence of diagrams showing the development of a conceptual architectural design, starting with basic layout sketches and evolving into detailed three-dimensional models with labels such as "Factory" and "Office" and annotations indicating different structural elements and zones.

Storyboard & Layout

Collaborating with designer @mookka.artist, we started breaking down the script into boards. I worked on getting a look started as we figured out how to bring T-Mobile’s identity to life in our new world. For the city’s layout we wanted to keep the rules simple and clean; a grid was necessary with smooth rounded edges.

A digital diagram showing various modern assets including infrastructure, wireless technology towers, drones, autonomous vehicles, and data cloud icons, with labels and references for technology concepts.
Architectural floor plans labeled for factory and office layouts with 3D model images of interconnected structures.
A digital map shows a layout with green spaces, gray buildings, blue pathways, and roads, illustrating an urban or park area.
Satellite image of a building plan split into two sections with various rooms, corridors, and objects marked in purple and yellow, set against a tiled grey floor.

Look Development

I started by making some simple shapes and only focusing on what was important. The simplicity was important to tell the story, we created each asset to match the simplified look. The look started with too much purple, we started to roll it back as we further iterated.

A collage of digital illustrations depicting futuristic cityscapes with tall buildings, green parks, and advanced technology elements in vibrant purple, blue, and pink hues.
Colorful stylized city map with buildings, trees, a bridge, and a pond all in vibrant purple, green, and white colors.
A colorful 3D model of a warehouse or distribution center with pink and purple elements, conveyor belts, storage shelves, and trucks, seen from an elevated perspective.
A colorful, futuristic, multi-level digital office space with small human figures, desks, stairs, and modern furniture.
A digital illustration of a futuristic cityscape with futuristic buildings and trees, illuminated with purple, pink, and blue lighting in a vibrant, neon style.
A miniature model of a manufacturing or assembly line with robotic arms and workers, including pink and purple blocks, in a colorful setting with a green and blue background.
A digital rendering of a modern, futuristic office or conference space with multiple levels connected by stairs, featuring pink and purple accent lighting, numerous workstations with computers, and figures of people wearing masks and professional att

Art Direction & Animation

I defined the sleek, neon-infused digital aesthetic, crafting a balanced architectural layout of 3D models and urban elements.

I animated the dynamic networks and kinetic camera paths to translate complex data structures into an engaging, fluid narrative

A colorful architectural model of a city with buildings, green trees, a tower, and a bridge.
A colorful, abstract digital rendering of a futuristic architectural space with various rooms, pathways, green trees, and small human figures, illuminated in neon purple, green, and white lights.
A modern, pastel-colored technology workspace with multiple people working on computers and socializing, featuring large green trees outside the windows.
Digital illustration of a white futuristic car with a person standing next to it on a minimalist white background with green accents.
A small white drone flying above a pink cube on a model city map with stylized trees and bridges.
A futuristic architectural design featuring a transparent, pinkish building with multiple levels, surrounded by green trees and two people observing the structure.

Next Project: ServiceNow

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