Toyota Accessories AR App

As the Director, Lead Designer, and Motion UI Artist, I shaped this AR experience to make configuring vehicle accessories effortless. I cut out the clutter and replaced heavy menus with intuitive camera tracking. The result is a clean, visual flow that lets the product shine.

App Teaser Video Storyboards

I mapped out the teaser video storyboards to set a high-energy, fast-paced motion style early on.

App UI/UX Overview

I built the complete UI/UX overview to define a seamless journey from the first camera scan to the final checkout.

Improved UI/UX

The video below shows the previous version I designed, which locked users to a stationary, mounted tablet. I redesigned this version so users can walk around the physical vehicle completely free.

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