AT&T Playmaker Mobile Games

The AT&T Playmaker Games delivered a cutting-edge fan experience across NFL and NBA events by leveraging advanced volumetric scanning to bridge the physical and digital worlds. The on-site activation volumetrically scanned attendees in real time, placing them directly into the gameplay as digitized athletes and generating a personalized, high-impact cinematic video takeaway of their performance.

Art Direction & Environment

Serving as Art Director, I guided cross-functional teams of artists and developers to construct both gaming environments while personally executing the end-to-end UI/UX and layout animatics. I directed the overall visual identity, asset styling, and spatial aesthetics for the stadium and court environments, working with the executive creative director, CG supervisor, and developers to ensure high-fidelity, brand-consistent gameplay execution.

UI/UX

Working with junior product designers, we streamlined what became to be a frictionless volumetric scanning check-in, real-time gameplay interface, and the final mobile video delivery pipeline.

In AT&T Dribble Dash, the gameplay involved a race to the finish, featuring boosts and themed obstacles designed to replicate core football training drills.

A diagram of a football training setup on a field with colored cones labeled for different waves (first, second, third) and a CFP boost, along with hurdles and a shield-like obstacle, used for practice drills.
A diagram of a football training setup on a field with colored cones labeled for different waves (first, second, third) and a CFP boost, along with hurdles and a shield-like obstacle, used for practice drills.
Screenshots of a mobile app showing a virtual athletic training session with animations of a humanoid figure performing drills such as stepping over hurdles, running through agility ladders, and zigzagging around cones on a football field.
Screenshots of a mobile app showing a virtual athletic training session with animations of a humanoid figure performing drills such as stepping over hurdles, running through agility ladders, and zigzagging around cones on a football field.

Storyboard & Layout

I managed the creative process by detailing every user touchpoint. This involved meticulously storyboarding the cinematic takeaway to maximize emotional impact, while simultaneously formalizing the project's art direction and designing the intuitive UI/UX for the game. This hands-on, end-to-end approach guaranteed that the final product was visually polished and functionally unified.

Animatic & Camera Animation

I was responsible for designing the single-player and multiplayer cinematic takeaways. This involved defining the exact camera layout and shot sequence used by the animators and compositors for the final output.

Blue illuminated tunnel leading to a display area with a large mural of a football player running, holding a football, in a modern exhibit or museum.
AT&T booth featuring a large blue wall with a digital sign-in screen for the 'Touchdown Dash' game, a football player illustration, and a curved white structure with game activity stations, all illuminated with bright lighting.
Display booth for AT&T's Touchdown Dash, featuring two digital screens with app sign-up options, a football-themed backdrop, and a large poster of a man running with a smartphone in a football stadium.
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Three people taking part in an augmented reality experience at a technology exhibition. The woman on the left is wearing a gray sweatshirt and black pants, the man on the right is wearing a red sports jacket and jeans, and the boy in the middle is we
Three smartphones displaying different images of people participating in a sporting event or outdoor activity on a grass field with stadium seating and a blue sky with clouds in the background.
Three smartphones display a virtual running game on a football field with agility training equipment. A man appears to be running or jumping through the game in different stages.
A cartoon character dressed as a football player in a blue uniform holding a football in a stadium with a bright blue sky and clouds.
People playing a virtual reality snowboarding game at an indoor arcade, with screens displaying snowy mountain scenes and animated characters.
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