AT&T Playmaker Games

We teamed up with AT&T to bring a custom avatar experience to your phone.

Storyboard & Layout

I managed the creative process by detailing every user touchpoint. This involved meticulously storyboarding the cinematic takeaway to maximize emotional impact, while simultaneously formalizing the project's art direction and designing the intuitive UI/UX for the game. This hands-on, end-to-end approach guaranteed that the final product was visually polished and functionally unified.

UI/UX

The gameplay involved a race to the finish, featuring boosts and themed obstacles designed to replicate core football training drills.

A diagram of a football training setup on a field with colored cones labeled for different waves (first, second, third) and a CFP boost, along with hurdles and a shield-like obstacle, used for practice drills.
Screenshots of a mobile app showing a virtual athletic training session with animations of a humanoid figure performing drills such as stepping over hurdles, running through agility ladders, and zigzagging around cones on a football field.

Animatic

I was responsible for designing the single-player and multiplayer cinematic takeaways. This involved defining the exact camera layout and shot sequence used by the animators and compositors for the final output.

Credits:

Art director
CG layout
Camera
UI/UX designer