Fuel Cell Energy
An award-winning, interactive WebGL 3D walkthrough that translates FuelCell Energy's complex carbonate fuel cell and CO2 recovery technology into a highly digestible B2B educational tool.
UX Strategy
It was imperative we made sure the animation and layout worked both on mobile, desktop, and tablet. We built an interactive story around a fictional beverage company to make sustainability concepts tangible, ending with a dynamic carbon savings calculator to drive user engagement.
CG & Layout
Constructed a stylized, high-fidelity 3D industrial plant architecture optimized for browser performance, using a clean color-coded system to visually separate different technical zones (e.g., fuel flexibility, steam-reforming, purification, and water circularity modules).
Camera & Direction
Designed an intuitive, hotspot-driven virtual tour that seamlessly blends bird's-eye architectural overviews with macro-level kinetic focus, guiding users sequentially through the closed-loop industrial process.
