Givaudan Chef’s Council VR Experience

A fragrance company bold enough to tackle emerging tech and use VR to activate the viewer’s senses in this alternative protein gastronomy experience.

Overview

Dive into the Chef's Council summit, a premier VR experience high above London.

Explore the world-class dishes in full 3D, right from the kitchen. Then, take a seat at the chefs' roundtable to hear their insights in stunning stereoscopic VR.

Finally, get hands-on in the prototype section, where you'll prep, cut, and serve your own alternative protein plate.

Rooftop terrace with a circular fire pit, curved seating with cushions, and lush green plants under a partly cloudy sky.
Outdoor patio with a fire pit table, surrounded by curved built-in seating with cushions, and glass pitchers on the table. Green plants and trees in the background, with a partial view of a modern building and a circular logo on the wall. Large digit

Designing the space

Our rooftop concept, inspired by the Chef’s Council summit in London, was designed to feel like an exclusive, living lounge and garden. Like Givaudan as a brand, we created a natural, open-air environment with a clean, cozy aesthetic. The layout prioritizes a sense of order and harmony, ensuring the space is both organized and inviting. The G Wall was a great way to base the whole space around it.

Initial Layout

Initial Layout

Top-down view of an outdoor patio with various seating areas, tables, umbrellas, a staircase, and a glass enclosed dining space.

Top-down view of an outdoor patio with various seating areas, tables, umbrellas, a staircase, and a glass enclosed dining space.

Architectural rendering of a modern restaurant interior with indoor and outdoor seating, and a bar area with a partially covered patio.

Architectural rendering of a modern restaurant interior with indoor and outdoor seating, and a bar area with a partially covered patio.

3D floor plan of an indoor space with a circular seating area and a large green wall.

3D floor plan of an indoor space with a circular seating area and a large green wall.

Skyline view of modern city with tall glass buildings at sunset, featuring a rooftop terrace with white furniture and a small stage area, overlooking the cityscape.

Skyline view of modern city with tall glass buildings at sunset, featuring a rooftop terrace with white furniture and a small stage area, overlooking the cityscape.

3D rendering of a modern rooftop patio with a curved open-air structure, cityscape background, and outdoor furniture.

3D rendering of a modern rooftop patio with a curved open-air structure, cityscape background, and outdoor furniture.

Crafting the UI/UX journey

Chef’s Council became a way to discover the challenges and successes of VR. We got to learn how distance and legibility are when merging stereoscopic video and photography with 3D rendered realtime assets and typography.

UI/UX Motion

Modern kitchen with open shelving, black cabinets, stainless steel refrigerator, and a wooden island with black countertop, featuring hanging black pendant lights, pots, pans, and kitchen utensils on the walls.

The Kitchen

The chefs were showcased using actual event footage of their presentation; and a reconstructed 3D replica of their dishes, using image-depth data, appearing in-front of the users on the kitchen island.

A digital display featuring four women chefs in a kitchen, preparing food. The display has options to explore the team and navigate to different sections like roundtable and lounge.
Outdoor restaurant or cafe with decorative metal partitions, overhead pendant lights, and a green wall. A person in a white apron and black shirt holds broccoli in front of a stove.
Modern kitchen with a view of a city skyline, green wall, black ceiling with hanging lamps, and a digital display showing team members and information.

Explore the top dishes submitted by the chef teams.

A rooftop terrace with a city view, featuring a wind turbine and potted plants, with a modern kitchen station in the foreground.

Build a Prototype

Craft your own plant-based plate and get a taste of modern gastronomy as you craft your dish.

Virtual reality scene showing a city skyline with a rooftop garden, a labeled circle of herbs including cardamom, sulphury, beany, yeasty, and in the foreground a container of spice blend. The scene includes overlay text: 'STEP 5 Build your flavour: mask the off-notes'.
Virtual reality interface displaying a plant-based burger with ingredients listed as sesame bun, lettuce, tomato, caramelized onions, cheddar cheese, pea-patti. The background shows a cityscape through a window with plants outside.
Digital interface showing a burger patty production process with steps outlined for texture application, including text and icons.
A virtual reality scene showing a 3D model of a laboratory setup with labeled cans of peas and soy, accompanied by informational panels describing each crop's characteristics.

Next Project: T-Mobile

Digital illustration of a modern conference or event space with people wearing virtual reality headsets, surrounded by pink and purple geometric shapes and furniture.