Salesforce: Interactive Web3 Runway Experience

For the Salesforce Connections event, we developed an interactive Web3 Avatar Fashion Show that brought digital apparel and personalized virtual avatars to the live stage. I was responsible for the user interface design, storyboards, and layout animatics, establishing the technical and visual blueprint for the entire interactive experience.

Animatic & Camera Direction

I authored the camera pre-visualization and layout animatics, mapping out the precise pacing, timing, and cinematic staging of the virtual runway presentation.

User Journey

I designed, iterated, and polished the user interface across the kiosk registration, iPad brand ambassador flow, and mobile download pipeline. I implemented client brand feedback and structured the final UI assets to ensure a seamless, production-ready hand-off for the development team.

Sequence of six smartphone screens showing the process of scanning a QR code to access Salesforce sign-up forms, with instructions and privacy policy details.
Screenshots of a digital interface for 'Project Wednesday Avatar Experience' with four stages: visitor information entry with QR code, avatar alignment instructions, a scanned photo of a turning booth, and an error message for scanning failure. The i
Sequence of four smartphone screens showing an email notification about a Nike-themed avatar video processing and availability, a message about a Snapchat video, and a promotional Salesforce ad encouraging participation in Project Wednesday with a gr

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